CREATIVE & ART DIRECTION
A selection of creative direction and art direction projects from campaign concept and visual strategy to production and final delivery, each project brings together thoughtful storytelling, refined imagery, and commercially focused creative.
With a clear understanding of paid creative, Daryna works effectively with internal teams and applies their insights to the work she creates. She understands the needs of marketing departments across product launches and seasonal campaigns, translating strategic goals into focused, compelling visual content.
With extensive experience leading 360-degree campaigns, she understands how content is managed, optimized, adapted, and placed across every customer touchpoint—from launch and social channels to digital, retail, and broader campaign communications.
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Canopy x Dr Idris
Creative Direction and Production of a Canopy x Dr Idris co-branded portable humidifier and aroma kit launch.
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Paul Mitchell Ginger Spice
Art Direction for Paul Mitchell The Demi “Ginger Spice” Campaign.
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Pravana
Art Direction and Production for Pravana’s haircare and hair color campaigns, developing launch, packaging, and marketing imagery across the brand’s product portfolio.
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Paul Mitchell A Touch of Gold
Art Direction for Paul Mitchell’s A Touch of Gold color-line extension and packaging launch, creating cohesive visuals for product omnichannel launch.
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Pravana Truity
Clean, Vegan, Color-Safe Haircare Launch Campaign.
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L'Oreal Professionnel
Creative Direction & Production for L’Oréal Professionnel’s Style & Colour Trophy USA finalist promotional campaign, directing the visual concept and campaign execution.
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Pokemon x ColourPop Collection
Social-First Launch Assets for the Pokémon x ColourPop Collaboration
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Canopy 2024 Holidays
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Canopy Target launch
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Canopy Sephora Event
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Karla Cosmetics
Creative and Art Direction for a UK viral indie cosmetics brand.