Pokémon x ColourPop

Social Content Art Direction & Production

OVERVIEW:

  • Client: ColourPop Cosmetics

  • Project: Pokémon x ColourPop collection launch

  • Role: Art Director & Content Producer

  • Scope: Social-first launch content featuring character-led product reveals and shimmer-focused video

  • Deliverables: 3 Social media video assets for the collection launch

ColourPop commissioned Daryna to create social media photography and video assets for the launch of the Pokémon x ColourPop collection. She was selected for her ability to photograph and film reflective, sparkly products with clarity, energy, and visual control.

CREATIVE CHALLENGE

was to make each Pokémon’s personality recognizable through the product imagery while capturing the shimmer of the pH balms. Daryna developed packaging reveals that echoed the excitement of Pokémon transformation, turning each product moment into a character-led piece of launch content.

CHARACTER-LED PACKAGING REVEALS:

Each packaging reveal was designed to reflect the personality of its Pokémon. The products were staged and filmed to build anticipation, then revealed through transformation-inspired moments that connected the physical packaging to the world and playfulness of the Pokémon franchise.

CATCHING SPARKLE:

The pH balms contained sparkly flakes that needed to read clearly on camera without losing the color, texture, or character of the products. Daryna was scouted for her ability to photograph and film sparkly objects, using controlled lighting, reflective surfaces, and precise movement to make the shimmer visible across both still and motion assets.

The resulting content balanced technical product clarity with the playful energy of the Pokémon x ColourPop collaboration, giving each balm a distinct visual presence within the collection.