Paul Mitchell

Color XG A Touch of Gold

OVERVIEW:

  • Client: Paul Mitchell

  • Project: Color XG A Touch of Gold

  • Role: Art Director, Creative Content Producer

  • Location: Studio in Jacksonville, FL

  • Duration: 4 weeks

  • Deliverables: 46 assets, including before-and-after, studio natural-light photos, and smartphone-filmed platform-native content.

CREATIVE CHALLENGE:

Paul Mitchell needed one campaign system that could support multiple marketing channels and cover key customer touchpoints. Producing the full asset library with one coordinated team helped maximize the production investment, make the most of the production schedule, and maintain visual consistency.

Daryna oversaw the project’s complete production lifecycle, from pre-production through final delivery. She served as the primary liaison between the client, modeling agency and the crew, managing all communication and coordination throughout the project.

She hired and coordinated the crew: stylists, makeup artists, wardrobe team, assistants, and post-production specialists; arranged the location and logistics; managed the schedule and budget; and photographed the campaign herself.

The project delivered a package of assets, including before-and-after images of models, studio and natural-light photos of models, social media assets.

The final visual system supported the product launch across omnichannel touchpoints—including web, organic and paid social, retail, packaging, point-of-sale materials, and PR—while maintaining a consistent narrative throughout.