CREATIVE & ART DIRECTION
A selection of creative direction and art direction projects developed for beauty, haircare, and lifestyle brands. From campaign concept and visual strategy to production and final delivery, each project brings together thoughtful storytelling, refined imagery, and commercially focused creative.
Canopy x Target
Art Direction for Canopy 4-in-1 Humidifier Launch at Target
Canopy x Sephora
Creative Direction and Production of a Canopy Sephora launch
Paul Mitchell Ginger Spice
Art Direction for Paul Mitchell The Demi “Ginger Spice” Campaign
Paul Mitchell A Touch of Gold
Art Direction for Color Line extension Launch and Packaging
L'Oreal Professionnel
Creative direction and Production of Style & Colour Trophy USA Finalist Promo Campaign
Canopy Holiday 2025
Creative Direction for Canopy 2025 Campaign and Gift Guide
Canopy Humidifier 2.0 Launch
Elegant and warm inspired by a gift wrapping ritual
Pravana Truity
Art Direction for Launch and Packaging
Karla Cosmetics
Art Direction for a UK viral indie cosmetics brand
Blooming Blossom
Creative Direction for a local Jacksonville based flower shop
Oceana
Creative assets to promote Oceana Restaurant’s Happy Hour.